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Tiki Central Forums General Tiki Origin of early Trader Vic's logo Tiki found!
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Origin of early Trader Vic's logo Tiki found!
bigbrotiki
Tiki Socialite

Joined: Mar 25, 2002
Posts: 11137
From: Tiki Island, above the Silverlake
Posted: 2007-05-12 12:50 pm   Permalink

After just recently bemoaning not having come across the original artefact that was the basis of Trader Vic's (and the Kona Kai, and Sam's Seafood) Maori logo Tiki so far...

Quote:

On 2007-04-18 13:07, bigbrotiki wrote:
The Tiki design used for this mug has a rather compelling Polynesian pop history, too. It was used by several important Tiki Temples, who either based it on a original Maori Tiki from an Oceanic Art book (which I have not found yet !), or, as it was common in Poly pop, swiped it from each other.



I venture to say that Trader Vic used it first, on this menu:



..and it became the un-official Trader Vic logo Tiki, as they did not use any other Tiki design (and its variations) as much as him:
As table lamps (BOT p.6), On other menus (p.89), as swizzle stick, as cuff links (p.93), and most notably on their entrance doors and for the famous Tiki stem glass (p.95) (...did I leave any out?)

Then, also, the venerable Kona Kai chain used a variation of this guy, based on an Armet & Davis rendering, as can be seen on BOT page 143

So he carries a lot of Poly pop history mana.



... it just came to me (thanks to Swanky) in the form of 1958 LA Home Magazine, where it is attributed to the De Young Museum in San Francisco:


...which off course makes total sense, being the home town of Trader Vic (well, Oakland really). This fact makes me lean more towards the theory that the OTHER Tiki temples "borrowed" the Tiki from the Trader menu. Now we just have to find a photo of it in the exact angle as on the menu above, probably in a DeYoung exhibit catalogue, or a similar SF newspaper Sunday magazine published in the 50s.

...I wonder what the flower pot on his head was all about..


[ This Message was edited by: bigbrotiki 2007-05-12 15:03 ]


 
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Cammo
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Joined: May 18, 2006
Posts: 1952
From: San Diego
Posted: 2007-05-12 2:54 pm   Permalink

Ah, could someone please go down to the de Young museum and photograph every single piece in their entire Oceana exhibit hall? Then post the pix here on TC? Their collection apparently goes back to 1895.

They have a New Guinea hall as well, and a great African carvings section too.

Please?


 
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GatorRob
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Joined: Aug 20, 2004
Posts: 1770
From: 3 hrs 33 mins to paradise
Posted: 2007-05-12 3:36 pm   Permalink

Nice job Swanky and bigbro! I've always wondered where that guy came from.

 
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Paipo
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Joined: Jun 22, 2006
Posts: 1886
From: Aotearoa / NZ
Posted: 2007-05-12 3:54 pm   Permalink

Was this the magazine that just sold on ebay in a lot of other stuff the other day? I'd love to see some more scans from it if so. It looked like it was a very early "style Guide" for the Polynesian Pop enthusiast?

I actually expected this tiki would have been more stylised from its original source (which it was in some versions like the Kona Kai / R-88 mugs) even though it's obviously a tekoteko, but they've copied every detail faithfully, including the feathers on top. Just as well TV's aren't using this design anymore or they'd probably be getting some sort of legal correspondence from the appropriate tribe.

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[ This Message was edited by: Paipo 2007-05-12 15:54 ]


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bigbrotiki
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Joined: Mar 25, 2002
Posts: 11137
From: Tiki Island, above the Silverlake
Posted: 2007-05-12 4:30 pm   Permalink

The lack of stylization comes from the fact that they must have used a photo as a basis for the menu art, so that photo must also be out there somewhere.

You are right Paipo, that was that e-bay lot, Swanky tipped me off to it, and I won it. I saw THIS photo in one of the articles...

...and needed to have it, like anything I see that has the mid-century modern/primitive juxtaposition in it.

I was disappointed though, that was the ONLY image like it in the whole magazine, and there was just ONE Poly Pop photo in it, this OA Tiki, at an undisclosed location:



The rest was all about oh-so-authentic South Seas art and culture.
Which again proves my whole theory about WHY Polynesian Pop/Tiki Style was not recognized in its own heyday. To the design critics which wrote for the media the fake stuff was just bad taste, so this "Taste Police" ignored it whenever they could. These kind of articles on primitive art inspired the people to seek out and build Tiki temples, but the results of that inspiration were NOT noted or reported...the BOT had to do that, first, but 40 years after.



[ This Message was edited by: bigbrotiki 2007-05-13 06:49 ]


 
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GatorRob
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Joined: Aug 20, 2004
Posts: 1770
From: 3 hrs 33 mins to paradise
Posted: 2007-05-12 4:58 pm   Permalink

Courtesy of humuhumu's blog. Is this the same guy?




 
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Swanky
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Joined: Apr 03, 2002
Posts: 5038
From: Hapa Haole Hideaway, TN
Posted: 2007-05-12 5:03 pm   Permalink

I am looking for one of these to make my own real version of their logo. Except you would need tiny spears since these are yam sized. Maybe 16 inches tops.


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bigbrotiki
Tiki Socialite

Joined: Mar 25, 2002
Posts: 11137
From: Tiki Island, above the Silverlake
Posted: 2007-05-12 11:04 pm   Permalink

Guys, you're mixing up all the Tikis here! Swanky is talking about the already known Trader Vic's logo MASK, based on the Miguel Covarrubias rendering from "Arts of the South Seas", (BOT p.247). And the Tiki on Humu's blog photo might not be the exact same one than the one in the article, because OA (Ed Crissman?) made several in that specific style.

But this post is concerned with the Maori Tiki shown first, and I would have expected more images of Tikis based on that one, (like other T. V.'s items, or Kona Kai stuff...)?

But now that we are free associating, here are two more details from the Trader's menu cover:


This is a swizzle/cocktail pic similar to the paddle used on the cover...

...and here is the Tapa pattern from the cover:



It is from the Tapa tile retainer wall on the front of the Beverly Hills Trader....


 
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RevBambooBen
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Joined: Nov 12, 2002
Posts: 7446
From: Huntikington Beach
Posted: 2007-05-12 11:20 pm   Permalink

that tapa looks like it's not the same???

 
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dogbytes
Grand Member (8 years)  

Joined: Mar 24, 2002
Posts: 2242
From: seattle, wa
Posted: 2007-05-12 11:24 pm   Permalink

i have 2 pins from Trader Vics ~ with that tiki. pix here

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Bay Park Buzzy
Tiki Socialite

Joined: Apr 07, 2006
Posts: 2836
From: West Bay Park, San Diego, CA
Posted: 2007-05-13 01:09 am   Permalink

Gable figure (teko teko), 19th century
wood, paint and shell
25 3/8 x 6 x 5 1/4 (64.5 x 15.2 x 13.3 cm)
California Midwinter International Exposition 5523

color photo

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Paipo
Tiki Socialite

Joined: Jun 22, 2006
Posts: 1886
From: Aotearoa / NZ
Posted: 2007-05-13 02:59 am   Permalink

Search the de Young Museum imagebase using "Bergeron", and you'll find 10 authentic Oceanic artifacts gifted to the museum by Trader Vic himself! The plot thickens.....


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[ This Message was edited by: Paipo 2007-05-13 03:04 ]


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christiki295
Tiki Socialite

Joined: Apr 09, 2003
Posts: 3813
From: LA-2547 mls east Hawaii &5500 Easter Is
Posted: 2007-05-13 10:02 am   Permalink

[quote]
On 2007-05-12 12:50, bigbrotiki wrote:
After just recently bemoaning not having come across the original artefact that was the basis of Trader Vic's (and the Kona Kai, and Sam's Seafood) Maori logo Tiki so far...

Quote:

On 2007-04-18 13:07, bigbrotiki wrote:
I venture to say that Trader Vic used it first, on this menu:



..and it became the un-official Trader Vic logo Tiki, as they did not use any other Tiki design (and its variations) as much as him:
As table lamps (BOT p.6), On other menus (p.89), as swizzle stick, as cuff links (p.93), and most notably on their entrance doors and for the famous Tiki stem glass (p.95) (...did I leave any out?)

Then, also, the venerable Kona Kai chain used a variation of this guy, based on an Armet & Davis rendering, as can be seen on BOT page 143

So he carries a lot of Poly pop history mana.




Is also the basis for one of the Trader Dick's tiki mugs?
The mugs which are omnipresent on Ebay/
Ebay link

[ Edited by: hanford_lemoore - Shortened URL - 2007-05-13 23:30 ]


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TikiPhil
Tiki Socialite

Joined: Nov 21, 2004
Posts: 149
From: Riverside, CA
Posted: 2007-05-13 12:25 pm   Permalink

Quote:
The rest was all about oh-so-authentic South Seas art and culture.
Which again proves my whole theory about WHY Polynesian Pop/Tiki Style was not recognized in its own heyday. To the design critics which wrote for the media the fake stuff was just bad taste, so this "Taste Police" ignored it whenever they could. These kind of articles on primitive art inspired the people to seek out and build Tiki temples, but the results of that inspiration were NOT noted or reported...the BOT had to do that, first, but 40 years after.



I see the same thing happening today. I can find a lot of articles about the animals of the world's rain forests but nothing about their renderings at the Rainforest Cafe.


 
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bigbrotiki
Tiki Socialite

Joined: Mar 25, 2002
Posts: 11137
From: Tiki Island, above the Silverlake
Posted: 2007-05-13 4:29 pm   Permalink

Quote:

On 2007-05-13 10:02, christiki295 wrote:
Is also the basis for one of the Trader Dick's tiki mugs?



Good catch! I concur. Though the face is extremely stylized away from the original, the ear circles on that mug probably come from the original's spirals in the same place, And though the position of the hands is a common Tiki feature, their size and the ridges on the fingers are reminiscent of this Maori Tiki.

I have a mug in that style from Tiki Bob's, but it was used by many more places (see Tiki Quest)


 
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