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Tiki Central Forums Tiki Drinks and Food Capt. Morgan moving to Virgin Islands
Capt. Morgan moving to Virgin Islands
Tiki Socialite

Joined: Jun 13, 2006
Posts: 1434
From: San Diego
Posted: 2009-09-02 1:54 pm   Permalink

Saw this article in the LA Times today. Interesting from a business perspective. I'm surprised Bacardi isn't using it's power to fight the move.


"I am Lono!" -- Hunter S. Thompson

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Tiki Socialite

Joined: Oct 10, 2007
Posts: 388
From: Koala Kabana, New England
Posted: 2009-09-02 6:45 pm   Permalink

Bacardi is probably trying to figure out if they can get a similar deal or convince Puerto Rico to use some of their rum tax money to keep them from moving also.

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Grand Member (8 years)  

Joined: Mar 30, 2008
Posts: 9064
From: The Anvil of the Sun
Posted: 2009-09-02 10:10 pm   Permalink

Here's that revised link

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Tiki Socialite

Joined: Jul 27, 2002
Posts: 1323
From: D.C. / Virginia
Posted: 2010-03-01 4:39 pm   Permalink

This Bacardi vs Captain Morgan battle is heating up again. Actually, it appears to be more of a Puerto Rico vs Virgin Islands battle over the receipt of tax receipts, with beverage companies Diageo and Bacardi involved also.

Here are excerpts from a recent Wall Street Journal article (FYI: the amount of tax collected on rum is $13.50 per gallon) ....


At issue is the U.S. rum-tax "cover over" program. Dating back decades, it stipulates that most of the excise taxes collected on rum sold in the U.S.- no matter where that rum is made - be rebated to rum-producing U.S. islands. The allocation of that revenue is based on how much rum an island produces. Islands have given back portions of those proceeds to distillers in the form of tax breaks or marketing subsidies.

In 2008, Diageo signed an agreement to produce rum for its Captain Morgan brand on St. Croix, with initial sales in 2012. Diageo is set to receive direct and indirect tax incentives projected to total $2.7 billion over the 30-year deal, including the cost of a new distillery. It currently buys rum for Captain Morgan from a third-party producer in Puerto Rico, where Bacardi makes its rum.

Diageo has said it will not continue buying rum from its Puerto Rican supplier and would move production outside the U.S., to a place such as Guatemala, if the deal with the Virgin Islands fell apart. If that happened, it would result in Puerto Rico being allocated a much higher share of rum-tax rebates than it would receive if Captain Morgan was produced on St. Croix.

Here is the link to the full Wall Street Journal article.


One thing left out of this is the quality of the rum - the tax law is based on quantity of rum produced. Each time I buy a bottle of Zacapa, or Martinique produced rum -- the taxes from that rum are more likely to end up promoting Bacardi, Captain Morgan, or some other high-volume rum company.


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