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Tiki Central Forums Tiki Drinks and Food Slate.com article: "Beyond Bacardi: Rum deserves more respect."
Slate.com article: "Beyond Bacardi: Rum deserves more respect."
Thomas
Tiki Socialite

Joined: Mar 15, 2005
Posts: 372
From: Lake Mojave
Posted: 2011-07-27 09:47 am   Permalink

http://www.slate.com/id/2300068/
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Beyond simple quality, one factor driving increased aged-rum interest is the more general boom in high-quality cocktails. Bartenders looking for new ingredients are discovering there's more to rum than they thought, and whole bars are adopting rum themes, looking to cash in on the tiki-drink revival.
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Jean Georges, a master blender at Angostura (the same company that makes those legendary bitters) believes many of his new customers first taste his products on vacation. Apparently, a new breed of Caribbean vacationers expects more from their travels than reggae cover bands. They're seeking out more "authentic" experiences and tastes, including the region's aged rum. Visitors spend a week in the Caribbean enjoying quality rum at excellent prices and refuse to settle for Bacardi after they get home.
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jingleheimerschmidt
Tiki Socialite

Joined: Apr 20, 2007
Posts: 339
From: santa rosa, calif.
Posted: 2011-07-27 11:19 am   Permalink

Rum will have it's time again. Whiskey and tequila are holding on strong right now as the premium booze of choice. Infused vodkas are lingering in the background.

Smugglers Cove is doing a damn fine job of resurrecting good rum.


 
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Hurricane Hayward
Tiki Socialite

Joined: Jun 07, 2008
Posts: 656
From: 16 miles from The Mai-Kai
Posted: 2011-08-04 8:56 pm   Permalink

A recent Harris poll that I saw in a restaurant trade magazine broke down these percentages among adults who imbibe at least several times a year, asked what they drink:

Beer 63%
Domestic wine 54%
Vodka 41%
Rum 34%
Tequila 28%
Imported wine 28%
Whiskey (Irish, Canadian, etc.) 20%
Champagne 17%
Cordials and liqueurs 17%
Bourbon 15%
Gin 14%
Scotch 11%
Cognac 8%
Brandy/Armagnac 7%

A respectable showing for rum, but we've got to find a way to cut into vodka's way-too-high percentage.

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Swanky
Tiki Socialite

Joined: Apr 03, 2002
Posts: 5058
From: Hapa Haole Hideaway, TN
Posted: 2011-08-05 07:03 am   Permalink

I fear that rum they are drinking is probably Malibu...

 
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Rum Balls
Tiki Socialite

Joined: Oct 04, 2004
Posts: 886
From: Portland, OR
Posted: 2011-08-05 07:08 am   Permalink

I'd add Bacardi & Captain Morgan to that, Swanky

 
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Hurricane Hayward
Tiki Socialite

Joined: Jun 07, 2008
Posts: 656
From: 16 miles from The Mai-Kai
Posted: 2011-08-05 4:49 pm   Permalink

They're most likely swilling flavored vodkas too, so it's probably a standoff there.

However, an article in today's paper painted a little more distressing picture. It quoted the spokeswoman for the Distilled Spirits Council of the U.S. on the top overall liquors sold in the U.S. Vodka holds a 31 percent share while rum is a distant second with 13 percent.

Join the struggle:
http://rumrevolution.net



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