|20th Century Man|
Joined: Feb 21, 2012
From: Thousand Oaks, CA
|Posted: 2013-07-20 12:23 am  Permalink|
Mahalos for your post! You speak another language we're fluent in - Googie! Thanks for the very impressive collection of roadside signs you found there in Reno and we're glad you had the time to photograph them. There's a wonderful book out that presents the history of the roadside sign, titled "American Signs: Form and Function on Route 66," by Lisa Mahar. It explains how roadside signage, mostly those of motels and restaurants, evolved in design from the 1930's through the 1970's - their concept and influence (cultural and economic trends), typestyle, color choice, form, composition, context, and placement. It's packed with plenty of images that will transport you back in time. Definitely a worthwhile book to read.