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Tiki Central Forums » » Tiki Drinks and Food » » Captain Morgan White rum commercial a crime against tiki?
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Captain Morgan White rum commercial a crime against tiki?
lunavideogames
Grand Member (3 years)  

Joined: May 09, 2012
Posts: 1175
From: San Diego
Posted: 2014-03-27 03:05 am   Permalink

Has anyone else watched this commercial? Captain Morgan is shooting cannonballs through tiki mugs...

Is this the best way to go?

http://www.ispot.tv/ad/7Bo2/captain-morgan-white-rum-white-rum-has-a-new-captain



[ This Message was edited by: lunavideogames 2014-03-27 03:05 ]


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gabbahey
Tiki Socialite

Joined: Jan 10, 2011
Posts: 231
From: Denver, CO
Posted: 2014-03-27 06:23 am   Permalink

I actually thought the slow motion looked pretty cool. The crime is that rum, yuck! I picked up a shooter and that rot gut makes Bacardi seem good by comparison.

gabbahey


 
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TikiTacky
Tiki Socialite

Joined: Nov 23, 2010
Posts: 1305
Posted: 2014-03-27 08:13 am   Permalink

That commercial is certainly pretty! I'm not sure I get the message, though. Is the new captain a drunkard who likes to shoot things? It's certainly memorable.
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nui 'umi 'umi
Tiki Socialite

Joined: Feb 21, 2011
Posts: 1108
From: La Mirada Atoll
Posted: 2014-03-27 09:34 am   Permalink

1rst time I’ve seen this year old ad.
I found it entertaining and the message that I got was that rum is not only for “syrupy sweet” tropical drinks.
Cheers


 
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Kahuna Tiki
Tiki Centralite

Joined: Jan 18, 2010
Posts: 35
From: Toronto, ON
Posted: 2014-03-27 11:25 am   Permalink

Yeah, the first I saw this commercial, I must have turned as white as a ghost. All I remember was my wife saying "Breathe, hon". It was then that I realized that I had gasped at the shattered tiki mugs...and forgot to exhale. (Sorry, but tiki mugs are a passion of mine.) Since then, my responses have ranged from "Oh C"MON!" to hurling a string of expletives at the television. I was never a Captain Morgan fan before (won't have it in my bar) but now I'm a sworn enemy.

 
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Jay4
Tiki Centralite

Joined: Feb 24, 2014
Posts: 31
Posted: 2014-03-27 5:23 pm   Permalink

captain morgan is bottom shelf rum anyway,doesnt make sense why they bothered making a white rum when i thought parrot bay was made by the same people who make captain morgan

or actually,do they not have a unflavored parrot bay.maybe thats why,i havent bought parrot bay in a long time


[ This Message was edited by: Jay4 2014-03-27 17:26 ]

[ This Message was edited by: Jay4 2014-03-27 17:37 ]


 
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wizzard419
Tiki Socialite

Joined: Jul 10, 2013
Posts: 260
Posted: 2014-03-27 8:08 pm   Permalink

Quote:

On 2014-03-27 03:05, lunavideogames wrote:
Has anyone else watched this commercial? Captain Morgan is shooting cannonballs through tiki mugs...

Is this the best way to go?

http://www.ispot.tv/ad/7Bo2/captain-morgan-white-rum-white-rum-has-a-new-captain



[ This Message was edited by: lunavideogames 2014-03-27 03:05 ]



Any pirate or assassin knows those aren't cannonballs, that is grapeshot!


 
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lunavideogames
Grand Member (3 years)  

Joined: May 09, 2012
Posts: 1175
From: San Diego
Posted: 2014-03-27 9:03 pm   Permalink

That makes more sense and you are right, I should know that.

 
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Quinntiki
Tiki Centralite

Joined: Aug 14, 2012
Posts: 17
From: Boston, MA
Posted: 2014-04-30 06:52 am   Permalink

This commercial is awful! And the rum is awful! Imagine if they had to do more than one take! How many tiki mugs were harmed? My husband and I were freaking out when we saw it. I wanted to cover our tiki mugs' eyes.
(Am I being too dramatic?)


 
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Longboard
Tiki Socialite

Joined: Sep 25, 2012
Posts: 142
From: Twain Harte, CA
Posted: 2014-04-30 10:45 am   Permalink

Any Captain Morgan Rum is strictly for squares!

-Longboard


 
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Sunny&Rummy
Tiki Socialite

Joined: Jun 13, 2013
Posts: 511
From: Melbourne, FL
Posted: 2014-04-30 11:43 am   Permalink

I'm relatively new to the mug world and don't recognize the two mugs from the commercial. I assume they are current production items from somewhere but can anybody identify them for me. Thanks.

Like the rest of you I experienced a visceral feeling of revulsion when I saw a couple of perfectly good Tiki Mugs destroyed in the name of a bad rum.
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lunavideogames
Grand Member (3 years)  

Joined: May 09, 2012
Posts: 1175
From: San Diego
Posted: 2014-04-30 4:05 pm   Permalink

I think they are both generic Orchids of Hawaii mugs. Tons of them out there, but he doesn't need to shoot em

 
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GentleHangman
Grand Member (7 years)  

Joined: Jun 23, 2006
Posts: 464
From: Stuart, Florida
Posted: 2014-04-30 4:14 pm   Permalink

I've seen the commercial several times and it does nothing for me one way or the other. I think that the only reason they're shooting at Tiki mugs is to get our attention because not may "authentic" Tiki drink recipes call for spiced rum of any kind. So what? Pirates aren't Tiki anyway.

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lunavideogames
Grand Member (3 years)  

Joined: May 09, 2012
Posts: 1175
From: San Diego
Posted: 2014-04-30 5:49 pm   Permalink

Yeah I think you are right GH. It just seems to me that they could have done something like, "look how well this goes in your tiki drink" instead of shooting tiki mugs. I think the ad will just offend tiki folks and turn them away from this new brand, not that anyone would have tried it regardless.

 
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Mockingbird
Grand Member (first year)  

Joined: Oct 05, 2012
Posts: 32
From: Round Rock, Texas
Posted: 2014-05-01 08:00 am   Permalink

I Don't think we are their core audience

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