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Tiki Central Forums General Tiki Trader Vic's magazine ads from the 70s
Trader Vic's magazine ads from the 70s
moondoggie
Tiki Centralite

Joined: Mar 16, 2009
Posts: 32
From: England
Posted: 2014-05-03 12:20 pm   Permalink

Came across these ads from the 70s in a semi-random search. There were more listed but were not available for free. These range from 1970 to 1979 and appeared in New York, Ski and Texas Monthly magazines:















The lack of 'tiki-ness' in all but the first amuses me. I particularly like the Plaza Restaurants item - "easy to take lunches except Sunday."

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tikigreg
Tiki Socialite

Joined: Mar 24, 2002
Posts: 1171
From: ClubTiki
Posted: 2014-05-03 1:50 pm   Permalink

Gotta love those 70s fonts!

 
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tikigreg
Tiki Socialite

Joined: Mar 24, 2002
Posts: 1171
From: ClubTiki
Posted: 2014-05-03 1:53 pm   Permalink

I blame it all on Peter Max.

 
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PabTiki
Tiki Centralite

Joined: May 01, 2014
Posts: 54
From: In Los Angeles, from New Orleans
Posted: 2014-05-03 2:57 pm   Permalink

What is hot rum "batter?"

 
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moondoggie
Tiki Centralite

Joined: Mar 16, 2009
Posts: 32
From: England
Posted: 2014-05-03 3:00 pm   Permalink

Must admit, Greg - had to google Peter Max. These fonts seem quite tame in comparison to some of that stuff!

Found another from 1980:



Also,
another thread about a Tiki Ski Weekend in 1964 which led me to this information:

"For years, the social highlight of the year was the end-of-the-ski-season Tiki Race hosted by "Trader Vic" Bergeron. Outfitted in grass skirts, leis and sarongs, skiers slalomed around artificial palm trees to the bottom of the hill, where a dugout canoe was filled with mai tais. Winners got a carved wooden tiki. Trader Vic's Tiki International, as it came to be called, ended in 1975, but it has recently been revived -- in a less boozy form -- as a benefit for Sugar Bowl's ski team." (source)

Who would've thought?


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moondoggie
Tiki Centralite

Joined: Mar 16, 2009
Posts: 32
From: England
Posted: 2014-05-03 3:05 pm   Permalink

Had to google that too, Pabtiki!

Apparently the batter is a mix of ingredients (sugar, butter, icecream, spices) that you mix with rum and boiling water to make a Hot Buttered Rum (which I know they sell at Trader Vic's).


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PabTiki
Tiki Centralite

Joined: May 01, 2014
Posts: 54
From: In Los Angeles, from New Orleans
Posted: 2014-05-03 3:11 pm   Permalink

Ooh, let's bring it back!!

Cool mug collection on Ooga, Moondoggle!



Quote:

On 2014-05-03 15:05, moondoggie wrote:
Had to google that too, Pabtiki!

Apparently the batter is a mix of ingredients (sugar, butter, icecream, spices) that you mix with rum and boiling water to make a Hot Buttered Rum (which I know they sell at Trader Vic's).





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Pablo

My collection of bifwebe | My cruddy music

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moondoggie
Tiki Centralite

Joined: Mar 16, 2009
Posts: 32
From: England
Posted: 2014-05-03 3:25 pm   Permalink

Thankyou! It's a start.

And your 'cruddy music' definitely is NOT - I really like it. Nice work
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PabTiki
Tiki Centralite

Joined: May 01, 2014
Posts: 54
From: In Los Angeles, from New Orleans
Posted: 2014-05-03 3:32 pm   Permalink

Aw thanks much; very kind!

 
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TropicDrinkBoy
Tiki Socialite

Joined: Feb 27, 2011
Posts: 275
Posted: 2014-05-04 12:56 pm   Permalink

Great finds Moondoggie! Great to archive those 70's era Plaza Trader Vic's ads here and I'm also glad to learn about the Trader Vic's end-of-season downhill tiki ski race. They went to great lengths to promote their Hot Buttered Rum and Tom and Jerry mixes.

 
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