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Seven Seas
Sabu The Coconut Boy
Tiki Socialite

Joined: Aug 20, 2002
Posts: 2804
From: Carson, California
Posted: 2007-02-06 4:57 pm   Permalink

The Seven Seas building still exists in Hollywood across from the Mann Chinese Theater. Here's an article in today's Los Angeles Times telling of recent activity with the property and giving some nice tidbits of history as well:


A new Hollywood revival
CIM Group has big plans for the Seven Seas building it is buying from Eddie Nash.
By Roger Vincent, Times Staff Writer
February 6, 2007

Efforts to upgrade a key section of the Hollywood shopping and entertainment district, part of a revival that is making the area more attractive to locals and tourists, have taken a major step forward.

CIM Group, the district's largest commercial landlord, said it had agreed to acquire the Seven Seas building, a dilapidated structure that once housed a famous Hollywood Boulevard nightclub. At the request of the city's redevelopment agency, CIM plans to restore the edifice to its 1920s style.

It's the latest example of a wave of investment seeking to improve the formerly blighted neighborhood.

The Seven Seas building "has been a missing piece" in the real estate recovery along Hollywood Boulevard, said Helmi Hisserich, the Los Angeles Community Redevelopment Agency's regional administrator for Hollywood. "It's a beautiful historic building, but nobody can see its beauty."

The three-story building, across the street from Grauman's Chinese theater, stands out like a broken tooth in the blocks around Hollywood Boulevard and Highland Avenue that have benefited from hundreds of millions of dollars' worth of property improvements in recent years. Further transformation is underway, including new housing, stores and entertainment attractions.

The building's seller, infamous impresario Eddie Nash, agreed to part with the retail and office structure for an undisclosed price.

Nash, who owned the building for almost 50 years, said he finally agreed to sell after a CIM executive "wore me out."

Much of the time Nash owned it, and as far back as the 1930s, the building was the home of Seven Seas, a popular island-themed nightclub that once boasted live floor shows with music and dancers three times a night.

"It was a great hangout during [World War II] for soldiers and sailors on leave from the Pacific, or on the verge of going out," the late Times columnist Jack Smith once wrote. "There was a tin canopy over the bar, and every few minutes an artificial rainstorm would come, drumming on the tin like the rain on the roof of the Pago Pago rooming house in Somerset Maugham's 'Rain.' "

Like many other buildings in Hollywood, this one fell far and hard in the 1980s and 1990s when scores of businesses departed and the neighborhood earned a reputation for being disreputable and even dangerous.

The $650-million Hollywood and Highland retail, hotel and entertainment complex across the street was a financial debacle for its original owners after it opened in 2001. But the project helped spur other improvements nearby, including the creation of a studio next door to the Seven Seas building where ABC television's "Jimmy Kimmel Live" is taped.

Madame Tussauds, the legendary London wax museum, announced last October that it plans to build a flashy $55-million branch next to Grauman's.

With ownership of Nash's building, Hollywood-based CIM hopes to advance its strategy of trying to make the neighborhood appeal to locals and not just tourists, said Shaul Kuba, a principal at CIM who conducted a long campaign to acquire the property.

The company controls 12 office, retail and residential properties in Hollywood, including the Hollywood and Highland complex, the TV Guide building and the Sunset and Vine Tower.

One of the reasons the Hollywood and Highland complex struggled after it opened was that it had too many tourist-oriented businesses, such as fancy boutiques and a duty-free outlet, said Jeff Kreshek, CIM's head of leasing.

CIM is attempting to bring in businesses that would serve the daily needs of people who live and work in Hollywood, such as drugstores and fitness centers, as well as restaurants and boutiques.

CIM's heavy investment in the Seven Seas building may not be profitable in itself, but it could help create the kind of neighborhood that lifts the value of other company assets.

"They have a different way of calculating a return on their investment," the redevelopment agency's Hisserich said. "It's going to have a heavy impact on leasing and who comes into Hollywood as a whole."

Because of its location in a city-designated historic zone, developers who sought to improve the property were required to bring it up to historic standards, and others balked at that prospect, Hisserich said.

CIM agreed to meet federal standards for historic renovation, which are considered especially stringent, she said.

"It will be an example to owners down the boulevard about how to bring new life to these historic buildings," she said.

The property, currently in escrow, is worth about $35 million or more, according to a real estate broker who asked not to be named because he wasn't involved in the deal.

The building is mostly empty, its top two floors of offices boarded up. Ground floor retailers aim for the low end of the tourist market, selling maps to stars' homes, cheap T-shirts and Zippo lighters.

Nash said he wanted to fix up the property, but gave up after vibrations from subway construction damaged the building in the mid-1990s and directions from the redevelopment agency on what could be done with it were unclear.

Nash once operated more than 20 bars and restaurants, including the Starwood, Odyssey, Ali Baba's and the Kit Kat Club. Prosecutors accused him of trafficking drugs out of his clubs and he was suspected of ordering the bludgeoning deaths of four people at a Laurel Canyon drug den in 1981 in a case known as the "Wonderland murders."

In 2001 he pleaded guilty to federal racketeering charges and was sentenced to 37 months in prison, ending his long contest with authorities. At age 77, he now lives in the San Fernando Valley.

The complete historic renovation, valued at as much as $10 million by CIM, could help lure some sought-after retailers who are waiting to see whether Hollywood's turnaround is real, CIM's Kreshek said.

So far, Spanish clothier Zara has agreed to move into the renovated building next year and Swedish clothier H&M is set to open a store next door this September in space formerly occupied by Hamburger Hamlet.



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Tiki Socialite

Joined: Mar 25, 2002
Posts: 11594
From: Tiki Island, above the Silverlake
Posted: 2007-02-06 5:22 pm   Permalink

Tim, thank you, nice to hear from you!
For years there used to be a "Seven Seas" ghost sign in the back of the building, over the whole classic back alley brick/fire escape wall.... did anybody take a photo of it?

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Tiki Socialite

Joined: Jun 10, 2004
Posts: 4027
From: Reseda, calif.
Posted: 2007-02-06 6:00 pm   Permalink

The sign is definitely gone for good as of two years ago. Sorry no pictures.

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Grand Member (first year)  

Joined: Nov 23, 2006
Posts: 6161
From: Sun City Lincoln Hills (NorCal)
Posted: 2007-02-06 6:02 pm   Permalink

Finally, something positive to read about the peeps with big bugs investing a restoring and making more big bucks. Seven Seas sounds like an interesting place....wow....plan to restore bak to the 20's era....that will be neat.
"Oh waiter, another cocktail please!!!"

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Tiki Socialite

Joined: Jan 29, 2004
Posts: 2094
From: San Pedro, CA
Posted: 2007-02-06 6:19 pm   Permalink

I'm assuming that it means that they are going to restore the building to it's 1920/30's glory (which is cool), but not bring back the seven seas restaurant?

OMG! I'm on Instagram!

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Sabu The Coconut Boy
Tiki Socialite

Joined: Aug 20, 2002
Posts: 2804
From: Carson, California
Posted: 2007-02-06 6:43 pm   Permalink

Polynesiac -

That's the take that I get as well. Which is better than could be expected for the old building. The Polynesian club has been closed long enough that I don't think we could ever expect it to be brought back as such.

Now Trader Vics in Beverly Hills, that's another story. Still hope of saving that venerable old institution.


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Tiki Socialite

Joined: Aug 03, 2004
Posts: 590
From: NOHO, CA
Posted: 2007-02-06 8:22 pm   Permalink

Can't wait! This is sensational news...

The last time I set foot in The Seven Seas it looked pretty tragic. Functional, but tragic, and definitely bereft of the class and urbanity that was once its signature style (more like a joint The Terminator was likely to shoot up).

The Demented Menehunes here will all look forward to following this good news.

Cheers and aloha,
"Don't let it be forgot,
That once there was a Spot,
Where Blowfish all wore sunglasses,
and Tiki-times were hot..."

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Tiki Socialite

Joined: Apr 09, 2003
Posts: 3836
From: LA-2547 mls east Hawaii &5500 Easter Is
Posted: 2007-02-07 01:05 am   Permalink

I remember the Seven Seas back in the glorious 80s when it was a dance club and, yes, it did have a light island theme.

Same owner as owned the Odyssey? That was a very, very sad day, when it was bulldozed for a mini-mall. I rember watching TV news covering the protesters picketing with signs saying, "We'll just dance outside" to see if I recognized any.

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Tiki Socialite

Joined: Aug 04, 2006
Posts: 1317
Posted: 2007-02-16 08:31 am   Permalink

So can anyone post any Seven Seas images? There doesn't seem to be a thread in locating tiki either.

Life is a state of mind

[ This Message was edited by: Ojaitimo 2007-02-16 08:31 ]

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Grand Member (6 years)  

Joined: Oct 15, 2002
Posts: 1560
From: Ventura County
Posted: 2007-02-17 07:52 am   Permalink

The first postcard shows Bob Brooks and in the hall behind the bar what appears to be a Leeteg black velvet. In the second postcard it is now Ray Haller's 7 Seas. The next 2 postcards seem to be from the same era (late 60s early 70s) with a tiki in the background next to one of the dancers. Three shows nightly, seven days a week!

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Bora Boris
Mr. Unreasonable

Joined: Mar 25, 2005
Posts: 2617
From: Boogie Wonderland
Posted: 2008-05-11 10:12 pm   Permalink

This is from the 1974 Los Angeles Yellow Pages

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Tiki Kaimuki
Grand Member (4 years)  

Joined: Sep 25, 2006
Posts: 832
From: OAKLAND, baby
Posted: 2008-05-12 8:28 pm   Permalink

Great postcard pics. Does anyone know if there are any mugs with the name on it?

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Tiki Socialite

Joined: Sep 24, 2005
Posts: 308
From: Los Angeles
Posted: 2008-05-13 09:26 am   Permalink

The only thing I have ever found is a cool etched glass:

The glass is probably pre-50's but not sure. I've never seen any mugs from the Seven Seas although the Telephone Directory ad clip art implies some sort of mug. Probably some standard PMP mug but who knows what might pop up one of these days.

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Tiki Socialite

Joined: May 18, 2004
Posts: 2722
From: The Exotic Port of REDONDO BEACH, CA
Posted: 2008-05-13 10:06 am   Permalink


On 2007-02-17 07:52, bongofury wrote:

This description basically sums up the perfect tiki establishment.


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Tiki Socialite

Joined: Sep 24, 2005
Posts: 308
From: Los Angeles
Posted: 2008-10-03 3:52 pm   Permalink

A pretty cool souvenir photo folder with the date APR 5 1947 stamped behind the photo. The front:

Some close ups:

Note the Leeteg Painting on the left side

Anyone know the band?

The not so flattering photo inside:

Also have the same Bob Brooks' postcard as bongofury but with a post mark of 1941. Written on it is " Here again after a lapse of 5 years" which dates the 7 Seas to at least 1936.

I've seen a different Ray Haller 7 Seas postcard from 1937 and i have a feeling that Bob Brooks and Ray Haller are one and the same.


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